What Is The Future Of Data Privacy?
// Here are three things marketers need to know about the future of data privacy
By Saurabh Moody from Realbox. 5th May, 2016
In the brave new digital world, where data fuels growth for all kinds of businesses, data privacy has become the elephant in the room. Nobody can ignore the importance of data privacy, and some companies like Apple and WhatsApp, have taken steps to make it a key feature of their products with end-to-end encryption. But many still only pay lip service to addressing the larger issues involved.
The seismic shift to enterprise cloud-based solutions owes a large amount of its momentum to the agility and flexibility of the “as-a-service” model. With easy access to CRM data on Salesforce, marketing data on HubSpot, and web analytics on platforms like Piwik — there isn’t much to hate about the many options out there.
The problem ironically for many companies is having too many ready-to-use applications at their disposal. Data, some of it duplicate, is scattered across multiple systems and departments and is difficult to track.
The problem ironically for many companies is having too many ready-to-use applications at their disposal. Data, some of it duplicate, is scattered across multiple systems and departments and is difficult to track.
Case in point: a mere 2 percent of 500+ IT professionals who took part in a survey commissioned by Blancco Technology Group indicated marketers care most about data privacy. Management and IT departments fared better (though not overwhelmingly), but that may change in the near future. Here are three things driving the future of data privacy that marketers need to be aware of.
1. Data-Privacy Regulation & Compliance
The problem ironically for many companies is having too many ready-to-use applications at their disposal. Data, some of it duplicate, is scattered across multiple systems and departments and is difficult to track.
The problem ironically for many companies is having too many ready-to-use applications at their disposal. Data, some of it duplicate, is scattered across multiple systems and departments and is difficult to track.
Case in point: a mere 2 percent of 500+ IT professionals who took part in a survey commissioned by Blancco Technology Group indicated marketers care most about data privacy. Management and IT departments fared better (though not overwhelmingly), but that may change in the near future. Here are three things driving the future of data privacy that marketers need to be aware of.
All things considered, the issue of online data privacy is not likely to fade any time soon. As a result, companies (and specifically digital advertisers and marketers) need to take a hard look at their policies and practices and make provisions for future changes, keeping in mind their new solutions should be developed with security as a top priority.
Written by Saurabh Moody
CEO & Cofounder,Realbox
Maciej is Realbox’s co-founder. He is a skilled technical leader and savvy entrepreneur. Since 2003, he has held the position of CEO of four successful startups.
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